“Made in Africa” may not yet have the same cachet as “Made in Italy”
or “Made in France” but designers like Nigeria’s Adebayo Oke-Lawal are
working to improve “Brand Africa”.
Oke-Lawal is the creative force
behind menswear brand Orange Culture, which has been nominated for an
LVMH Prize (an award for young fashion designers) and was presented at
the most recent London Collections Men.
“I see the African fashion
industry becoming a landmark for global media, major fashion buyers and
other important fashion players,” says Oke-Lawal.
“The fashion industry
in Africa is proving itself to the world and showing that its voice is
literally unstoppable, fresh and highly profitable. The world is taking notice.”
Maki
Oh is another Nigerian brand achieving acclaim worldwide, with Beyoncé,
Rihanna and Michelle Obama having all worn its clothing. It goes
without saying that solid partnerships need to be built with
international retailers, suppliers and consumers if brands ever hope to
challenge the dominance of world-renowned labels like Dior and Prada.
However, even relatively established Africa
Read more in the business of African fashion
Post a Comment