manufacturer of designer saris – has signed
26 year-old Laxmi saa from Delhi as the new face of fashion for its women campaign Face of Courage.
Laxmi who got her face disfigured by a man at the age of 15 for refusing to marry him, also a
winner of a 2014 Women of Courage award, ....
Jump up ^ "Save Your Voice — A movement
against Web censorship and Stop Acid Attacks, a
campaign against the use of acid.
"This is an opportunity to represent an apparel brand was
a platform for me to set an example for women like
me to be confident and have courage despite their
physical appearances. This was also a platform for
me to send a clear message to criminals that
women will not lose courage even after they are
attacked with acid to destroy their physical beauty,"
Laxmi told BBC.
Viva N Diva, the clothing company for which Ms
Saa is modelling, said it chose her out of a desire to
change the outlook of people towards fashion and
beauty by spreading awareness that beauty is
beyond mere physical attributes.
Ms Saa agrees that there need to be wider
conversations on the issue.
"The problem is not just in being a victim but also
your victimisation by the society. We are treated as
if we are good for nothing and as if our lives are a
waste," she said.
Co-founder of Viva N Diva, Rupesh Jhawar, told the
BBC that the idea for the campaign with Ms Saa
came after he saw a calendar featuring acid attack
survivors.
"To my eyes that are used to seeing fashion
models with flawless skins dolled up in front of the
cameras everyday, this view was both disturbing
and inspiring.
"For a moment I had seen beauty in a very different
way and we wanted to capture it - remove any
speck of being a victim from those eyes and give
them a stage, an employment, a platform, a medium
to flaunt it with style."
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